Green Economy, also known as sustainable economy or environmental economy, is an economic approach that focuses on reducing the environmental impact of economic activities and sustainable use of natural resources.
The main goal of the green economy is to balance economic growth with environmental preservation, to ensure long-term sustainable development.
This approach has developed in response to growing concerns about climate change, depletion of natural resources, and environmental pollution.
Green economy: main features
Talking about Green Economy means focusing on short-, medium- and long-term goals, with the adoption of different strategies.
These include responsible and sustainable use of natural resources, increasing energy efficiency, adopting renewable energy, recycling materials, using clean technologies, preserving biodiversity, and adopting a circular economy.
Technological innovation is playing a key role in all of this, for example by making renewable energy and electrically powered vehicles increasingly accessible, with the associated spread of charging infrastructure.
Then in the building sector, technologies for thermal insulation or lighting have improved dramatically, greatly increasing their effectiveness.
In the field of waste management, monitoring, and recycling technologies – partly thanks to the “Internet of Things,” which is the network of physical objects that have sensors, software, and other technologies integrated to connect and exchange data with other devices and systems over the Internet – have made great strides.
Finally, agriculture is also increasingly using technology – from drones to artificial intelligence – to make its processes more efficient and reduce resource waste.
How can the Green Economy become cost-effective?
Green economy offers several benefits that can help not only improve the quality of life of the people and companies implementing it, but also support their economic development in the long run.
In general, the transition to a green economy requires investment in new technologies, infrastructure, and sectors, generating a significant number of new jobs.
Energy efficiency and resource optimization can also help companies reduce operating costs, including energy, water, and material costs. This improves long-term profitability and financial sustainability while reducing the risks associated with price fluctuations.
At the same time, consumers increasingly reward environmentally friendly products and companies that are responsible in this regard, thus expanding the market for those who are more sensitive in this direction. A process that also creates greater customer loyalty and better evaluation by the financial market.
What Tecnodent is doing
Tecnodent is also doing its part with a firm commitment to a green transition.
From being the first dental company in the early 1990s to use CFC-free polyurethane for molding, to promoting bicycle use and environmentally friendly transportation among employees; from eliminating Styrofoam from packaging to distributing water bottles to employees and installing osmotized water dispensers, to now doubling the existing photovoltaic system, Tecnodent has always been ahead of its time, investing in environmental sustainability even before it became a global goal, with the aim of protecting the environment and paving the way for a fair and
prosperous green society.
In addition, Tecnodent is in the process of starting the ISO14001 (Environmental Management System) certification process. A goal that can also be pursued through the adoption of innovative corporate forms: In fact,
Tecnodent is working to become a “Benefit Corporation”.
Benefit Corporation or B Corporation
A “Benefit Corporation” – or “B Corporation” – is a specific form of business organization that is committed to pursuing objectives of social, environmental, and economic benefit, rather than focusing exclusively on maximizing profit for shareholders.
Supporting goals related to Green Economy is, therefore, an additional formal step for the company to also include these issues in its efforts to balance the pursuit of profits with a positive impact on society and the environment.
The specific requirements and legal recognition of these types of companies may vary from country to country, but in general, they are required to pursue goals of environmental sustainability, social equity, and business ethics.
This impact is subject to independent assessment with tools such as the “B Impact Assessment” and is based on transparent and public reporting.
Then, B Corporations have an “extended fiduciary responsibility,” meaning that they are often held accountable not only to shareholders, but also to other relevant stakeholders based on their stated objectives.
In short, B Corporations were created as a response to the growing focus on social and environmental issues and are a way for companies to demonstrate their commitment to greater social and environmental responsibility.
The move to Benefit Corporations will thus be a further demonstration of Tecnodent’s awareness of the importance of the green economy through an all-out commitment.
